The post Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction appeared first on B2B Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Ever used a funnel while baking?  That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role.  A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels […]

As dating app Tinder and its parent company Match explore the future of personal connection through apps, it’s interesting to see what sort of ideas it tested but later discarded. One such experiment was something called “Tinder Mixer,” which had briefly offered Tinder users a way to join group video chats, and “play games” with […]

Are you looking for a conference call service that gives you the tools to host webinars and give presentations? If so, ClickMeeting could be exactly what you’re looking for. ClickMeeting is different from competitors in the conference call services niche. This software was mainly created for hosting meetings and webinars. Therefore, it places extreme importance […]

In this Fast Class video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact copy (MECLABS is the parent organization of MarketingExperiments). He uses an email headline experiment that resulted in a 104% increase in leads to illustrate the concepts. Related Resources The Marketer as Philosopher book – 40 Brief […]

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking […]

Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out becomes […]

But there is more to come, part two of the core update is coming next month – it will be called the July 2021 Core Update. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What’s new with Twitter for B2B marketers in 2021? With more than 199 million active daily users and available in over 40 languages, Twitter has continued its growth as a platform for both B2B and direct-to-consumer brands looking to creatively showcase products and services. It’s also increasingly used to tell brand stories and as a […]

Implementing a CRM (customer relationship management) system has become an absolute must for every company in the modern business world. But this process definitely comes with its fair share of challenges. It’s human nature for people to resist change. Once you add new technology into the mix, those hesitations can amplify. Recent studies suggest that […]