How does influence help B2B brands achieve success? Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have. Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2B marketers. A new LinkedIn* report […]

Today, former President Donald Trump issued a statement supporting the Nigerian government’s decision to suspend Twitter activities in the West African country. “Congratulations to the country of Nigeria, who just banned Twitter because they banned their President,” he said in the statement. The ex-president also encouraged other countries to follow in Nigeria’s footsteps and ban […]

Businesses have to follow labor and employment laws to ensure HR compliance. However, managing people according to these laws can be extremely challenging. All business owners and HR employees must clearly understand what HR compliance is and how to maintain it. You must know the nature of compliance and how to handle it throughout the […]

When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs; so uses may not […]

Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Creating job ads is a necessary part of running a business, and some owners and managers find the process tricky. Knowing how to summarize your position and hook in the right talent can be challenging. Our guide will show you how to create an outstanding job advertisement that will inspire suitable candidates to apply. The […]

Twitter disclosed on Monday that it blocked four accounts in India to comply with a new legal request from the Indian government. The American social network disclosed on Lumen Database, a Harvard University project, that it took action on four accounts — including those of hip-hop artist L-Fresh the Lion and singer and song-writer Jazzy […]

Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. While many online tools promise functionality to allow users to see data in a […]

The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven by evolving consumer preferences for information discovery, consumption and interaction. B2B marketing is evolved as a digital first practice and there’s no going back. While most marketers understand it is […]