Author Archives: host2admin

How to manage crawl depth for better SEO performance

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages.  Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize […]

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Elevate B2B Marketing News Weekly Roundup: B2B Marketers Using More AI & The B2B Creativity Formula

Elevate B2B Marketing News Weekly Roundup: B2B Marketers Using More AI & The B2B Creativity Formula

How B2B Marketers Feel About AI 79 percent of U.S. B2B marketers plan to use more AI in their efforts during the next 12 months, with a leading 41 percent considering investment in AI over the next two years for personalizing the customer experience, 40 percent for content generation, and 36 percent for automated customer […]

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Google updates when 4 attribution models will be retired

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers […]

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