What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters of B2B Marketing 2023 conference? The event, which took place in Orlando, Florida and online, was all-B2B, all the time, and offered the latest B2B marketing insight by leading speakers including Linda Boff […]

Scaling Your Business Without Adding Overhead: The Proven Strategy written by John Jantsch read more at Duct Tape Marketing Scaling is the business owner’s dream, but it doesn’t always work out the way they imagined… The reality is, growth and scale aren’t the same thing. A lot of times, you might be growing your business, […]

Internxt is a cloud storage provider with a serious emphasis on security and data privacy, providing a safe place to save and organize files of all types. Internxt makes it easy to sync photos, designs, documents, assets, and more across all of your devices, plus share them safely with anyone using military-grade encryption.  With its […]

Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers […]

It is one of my great privileges as a B2B marketer to be able to collaborate with the brilliant minds at LinkedIn Marketing Solutions, who’ve been clients of TopRank Marketing for many years. As an online professional network with a membership nearly one billion strong, LinkedIn is purpose-built for developing careers, talking shop, and doing […]

Booknetic is an appointment booking plugin for WordPress sites that delivers a simple way for businesses across a wide range of industries to add appointment scheduling functionality. Simplify online bookings for your customers by deploying Booknetic’s seamless experience for scheduling appointments online.  The plugin helps automate the booking process by eliminating the need for customers […]

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice,  a senior partner based in New York, and a member of McKinsey’s […]

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string […]

We don’t often think of them this way — probably because it makes them sound suspiciously like homework — but every game is a kind of teaching tool. The mechanics of the game are a metaphor for the lessons that game means to impart. Succeeding at the game means internalizing these lessons. But the thing […]

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