Author Archives: host2admin

Growth Strategy: How Content Marketing Propels B2B Brand Growth Today

Growth Strategy: How Content Marketing Propels B2B Brand Growth Today

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour. As Pulizzi described, Godin didn’t […]

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Authority management: A new discipline in the era of SGE and E-E-A-T

Authority management: A new discipline in the era of SGE and E-E-A-T

With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills […]

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