Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang on. We’re  just having flashbacks to Mad Men. What a show, huh? But how would […]

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If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out […]

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t. While some AI tools […]

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Do you go to work every day hoping to make an impact? I know I do .  Sometimes, our ability to make the impact we want can be hindered. Our drive to do well can sometimes cause conflict and can stop us in our tracks.  This article explores tools and perspectives backed by behavioral psychology […]

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Are you looking to make your brand campaigns on Google Ads more efficient?  As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns.  However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was […]