Agilent Technologies provides laboratories worldwide with instruments, services, consumables, applications, and expertise. They are experiencing a shift as more of their buyers are turning to the web for information on healthcare equipment and services. Image: AdvanceBio Columns Improve Laboratory Workflows (source)  As part of a recent digital transformation to meet their audience’s needs, they sought […]

Last month we announced we removed the five report limit in Data Studio, allowing you to create and share as many reports as needed — all for free. Today we are opening up access to 180+ countries, enabling even more businesses to easily connect to data and create beautiful, informative reports that are easy to […]

Reading Time: 8 minutes Will the real A/B testing success metrics please stand up? It’s 2017, and most marketers understand the importance of A/B testing. The strategy of applying the scientific method to marketing to prove whether an idea will have a positive impact on your bottom-line is no longer novel. But, while the practice […]

Google has dozens of help centers both for external and internal products. Our Technical Writers work hard to keep up with new features, constantly adding new articles, reviewing user feedback and usage metrics to improve existing content. They work closely with Product Managers, Engineers, Marketing and other parts of the company to make sure their […]

Germany’s energy network nearly broken down in January because of poor execution from wind turbines and sun based boards, as indicated by information from a noteworthy exchange union. Wind and sunlight based power plants failed to meet expectations in January, 2017, as a result of shady climate with almost no wind, setting the phase for […]

You’ve just launched a website or feature. Your toe is already tapping. Wait, wait, wait — you can hardly wait one hour to see exactly how it’s performing. Sound familiar? If you’ve been there, we have exciting news for you. Google Analytics 360 can now provide updated insights as quickly as every 10 minutes. We’re […]

Google Analytics 360 can be used to collect and process a wealth of data, and there are many opportunities to make use of it. But some companies want to take advantage of the powerful data mining tools offered by the Google Cloud Platform: enter the Google Analytics 360 export to BigQuery. Today we’re publishing a new case […]

For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There’s Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday! Over the years, I’ve taken note of which retailers send me birthday gifts and which just […]

On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%. While the 2016 numbers represent big increases over the 2015 numbers – product-to-cart increased 74% and cart-to-checkout increased 78.5% – brands need […]

Reading Time: 9 minutes Build a marketing team that gets results Marketers always want to hear about results: 100% conversion rate lift, doubled revenue year over year, 89% increase in qualified leads, etc. It makes sense: Results are promising, they’re easy to sell, they encourage you to imagine yourself in that person’s shoes, and to […]