Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both […]

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help people, making them healthier and happier. For those things, marketing is great — but sometimes, the way we talk about ourselves is absurd. Yeah, I said it, it’s absurd, but […]

I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful Vancouver, Canada. What’s in it for you? First off, we’ve carefully curated a star-studded speaker lineup that includes the likes of Mari Smith, Scott Stratten, Kindra Hall and Rand Fishkin. See the full […]

Reading Time: 5 minutes Gettin’ technical. We talk a lot about marketing strategy on this blog. But today, we are getting technical. In this post, I team up with WiderFunnel front-end developer, Thomas Davis, to cover the basics of server-side testing from a web development perspective. The alternative to server-side testing is client-side testing, which […]

As many as 60 percent of the Kenyan population now has access to electricity according to official data. But in neighbouring Tanzania, the penetration rate is less than half of that and sparsely populated rural communities are especially neglected. [embedded content] Share this: Build your free WordPress website with Host2.us free hosting today!

I asked my son Harold how he’d describe himself and he said, “I don’t know. There isn’t one word that describes me. I like gaming and stuff, and making music, and all that other stuff. There’s just not one word.” I can tell you what word he’d never use: autistic. Harold’s a very high functioning […]

I blame Jacqueline for my recent re-fascination with videoblogging. Well, her and this research by Jay Baer. But wait. Video? Really? Video is..UGH! Video? Really? I know. I know! You’re too something. You’re boring or too fat or too skinny or too old or you have bad acne or whatever you have. I know. Where […]

I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]

Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together. That means yet another late night this week spent band-aiding junk together – that’s both unbillable and unprofitable. You can help. […]

How long do you have to know someone before helping them move? I don’t know about you, but I wouldn’t invest that kind of time without having an existing relationship with a person. As I listened to my father, Flint McGlaughlin teach in today’s Email Messaging Workshop at MarketingSherpa Summit 2017, I recalled an episode […]