I’m 47 today. The number is strange. It feels super old on the one hand and it still feels “before” on the other. I still feel like a kid. Not my energy. But in my ability to act like a grown-up. Or lack therein. I do NOT feel like I have it all under control. […]

I can’t believe that I’m about to say this: I just started using the new social network, Mastodon. I’m not saying YOU should use it, YET, but I can tell you that there’s quite a buzz about it. What is Mastodon It’s a social network, but a distributed one. Instead of us all showing up […]

The following was originally posted on the Google Agency Blog. CMOs and marketing executives use marketing mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital and mobile advertising, marketers want to be sure the models they […]

Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns. This is important because nearly half of all online shopping activities begin on one device only to finish it on another. Most online sales begin on mobile devices with 75% of customers using […]

The Worst Blog Post You’ll Ever Read… April Fool’s! On April Fool’s Day, we get the chance to play light-hearted tricks on our friends, families, and co-workers. But companies can join the fun, too! ThinkGeek released a bunch of fake products, like the swim desk and the Tentacuddle Wrap. Auntie Anne’s updated their logo to […]

Reading Time: 7 minutes Landing page optimization is old news. Seriously. A quick google will show you that Unbounce, QuickSprout, Moz, Qualaroo, Hubspot, Wordstream, Optimizely, CrazyEgg, VWO (and countless others), have been writing tips and guides on how to optimize your landing pages for years. Not to mention the several posts we have already published […]

Mark’s a smart and driven guy, but he’s feeling a bit down. He feels like his big plans took a hit and that he’s probably past the point where he can do the role he dreamed of doing for so long. The only thing is, I don’t think Mark’s even 30 years old yet and […]

Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences? To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it more accessible with a […]

In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product. According to Ries: …the minimum viable product is that version of a new product which allows a […]

If a test happens on your website and nobody hears about it, does it make a sound? Not to get too philosophical, but that’s one of the big challenges of building a culture of growth and optimization: getting the word out. That’s why a data storyteller is one of the key members of any testing […]