Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making […]

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than […]

Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they stall. The worst part, is that you don’t always know why. It’s hard to explain to bosses. It’s difficult to justify to clients. Thankfully, there are a few techniques to […]

SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it […]

I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all – from a technology and marketing perspective. The recent surge of terms, such as artificial intelligence, machine learning and predictive analytics, on the popular scene has me interested. And […]

Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers. There’s a reason that retailers are spending more on digital advertising than ever before — outpacing expenses on virtually every other kind of traditional marketing strategy. The ability to target viewers based on where […]

Reading Time: 6 minutes Today’s post is all about how to ensure that your user research, a critical component of any design toolkit, is as reliable as possible. Quality user research allows you to generate deep, meaningful user insights. It is a key information source within WiderFunnel’s Explore phase, and can be used to generate […]

From ProBlogger Expert Ali Luke of Aliventures. Do you ever feel like your blog is yet another responsibility on a very long list? For the vast majority of bloggers, blogging has to fit in around an already full life. Perhaps you’re: Building an online business, which you’re marketing by blogging … but the business takes up […]

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or […]