Meet two new ways to understand and better serve your customers  Here’s good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in […]

If you’re ready to grow your email list then a pop-up on your website is a must-have. Getting started designing a pop-up may be a bit daunting, though. There are so many things to cover: Do you include an incentive? What design do you choose? Allow me to help! I’ve picked out a few pop-up […]

Blog images by Alejandra Porta. UPDATE: Inspired by Melanie Ehrenkranz’s piece on Mic and some tenacious and passionate marketers on Twitter, we’ve started compiling a list of talented female marketers eager to get on stage and share their knowledge. If you know someone who fits the description — or you are someone who fits the […]

If you’re ready to grow your email list then a popup on your website is a must-have. Getting started designing a popup may be a bit daunting, though. There are so many things to cover: Do you include an incentive? What design do you choose? Allow me to help! I’ve picked out a few popup […]

This post originally appeared on the Inside AdWords blog. Mobile continues to raise the bar for marketers – as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow […]

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your […]

This post originally appeared on the Inside AdWords blog. Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out. The open source Accelerated Mobile Pages (AMP) […]

Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the moment they’re announced. Join the conversation at #GoogleMarketingNext.   Build your free WordPress website with Host2.us free hosting today!

I just lost my pair of prescription glasses. Well, maybe “lost” isn’t the word. I know where they are. They fell off my parents’ bathroom sink right into the toilet exactly after I pushed the flush down. Whoosh. Gone. What happened next is what’s annoying. Buy Local, They Tell Me I called my eye doctor’s […]

This is a guest post by Cathy Tibbles of WPBarista Recently a lot of warning bells were sounding around the internet because of some changes to the Amazon Associates program. Looking at Problogger’s experience and the success of several other bloggers using affiliate sales, this post will take you through the importance of using Amazon […]