Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Recently acquired by Pinboard, the site will stay online but will stop taking bookmarks on June 15. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Businesses that complete their profiles see 5x the customer leads each month. The post Business profile and review best practices from TripAdvisor and Yelp appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email is no longer enough. And lumping them all together based on demographics won’t cut it either. Typically, marketing segmentation looks squarely at a user’s buying behaviors in trying to predict their […]

I’m a curious person by nature. I find myself constantly doing research on nearly every topic under the sun. If I’m chilling at a restaurant with friends and someone wonders about a current event or mentions a fact, I’m Googling it on my phone. (Yeah, I’m that guy.) A lot of my Google searches begin […]

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss […]

Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian […]

Facebook Remains the Dominant Social Platform [Infographic] In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity to understand why Facebook is essential for advertisers and news publishers.(Social Media Today) Another Study Shows How Featured Snippets Steal Significant Traffic from […]

 Snap’s Spectacles are going on a summer tour across Europe. Starting today, anyone in Europe can buy a pair of sunglasses on Snap’s website or in a vending machine. With this launch, Spectacles are available outside of the U.S. for the first time. European Spectacles are exactly the same as the ones that launched in […]