Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On the other hand, its organic reach is lousy. According to a study by Social@Ogilvy, Organic reach has declined to just six […]

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the […]

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse […]

 Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Sales funnels, search pics & editorial changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

 Facebook confirmed it has begun testing a new GIF maker in the camera feature of the main Facebook mobile application. The feature, which is available with the tap of a button at the top of the screen, lets you shoot footage that you can then save in GIF format to your device’s photo gallery, post […]

 Why would Uber buy a team that builds Snapchat competitors? To make its driver app feel more human. Uber has acqui-hired Swipe Labs, the social product studio run by Marwan Roushdy. He and a selection of engineers from the dozen-person startup will join Uber to work on the driver experience within the driver earnings team. […]

 Earlier this year, Facebook was spotted testing a new type of News Feed – one that designed to help you discover content across the social network, beyond posts from friends and Pages you already follow. During tests, the feed was available through the Facebook app underneath a “rocket ship” icon – something that seemed to […]

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on Search Engine… Please visit Search Engine Land for the full article. Build your […]

It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet, while SEO is more of a young whippersnapper with […]