Getting a new client always starts innocently enough. Initial talks go well. Everyone’s on board. But then you get full account access and start digging deeper… True story: I once worked with a client who was spending tens of thousands each month on PPC. Yet they had zero conversion tracking. The phone rang, sure. But […]

I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience that you wish to target. What […]

 Autoplay audio can be annoying or convenient depending on the situation. Luckily Instagram has found a happy medium between defaulting autoplay video sound on or off. This weekend TechCrunch spotted that some Instagram videos in the feed were autoplaying with audio. Now Instagram has confirmed to us “this new update rolled out recently” and here’s […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

 The U.S. Federal Election Commission (FEC) has voted to seek public views on whether there should be a change to the rules for political ads that extends disclaimer requirements to ads shown on digital platforms, such as Facebook and Google. Read More Build your free WordPress website with Host2.us free hosting today!

Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies. The post Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results. The post Bing now officially supports Fact Check label with ClaimReview markup appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced […]

 In a swift response to the news that advertisers were able to target anti-Semitic phrases on Facebook, the social network has shut down “self-reported targeting fields” in the ad system until further notice. Read More Build your free WordPress website with Host2.us free hosting today!