Author Archives: host2admin

Why Segmentation is Vital to Your Marketing Success

Why Segmentation is Vital to Your Marketing Success

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

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4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s […]

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CBM091217

CBM091217

Here are the notes from the Chris Brogan Media broadcast for 09/12/2017. (You can watch this on my Facebook account). This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac. Continue Reading The post CBM091217 appeared first on chrisbrogan.com. Build your free WordPress website with Host2.us […]

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12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa […]

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How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore started working with a niche inspection company, they realized pretty quickly that before they could start optimizing this client’s AdWords account, they needed to do some necessary housekeeping. The client […]

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