Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”.  […]

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is […]

 How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content. Massive piles of assembled […]

Here are the notes from the Chris Brogan Media broadcast for 10/28/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. […]

 On paper, smartphones are amazing pieces of glass. They have magically cured boredom as we always have something to do — those endless feeds of content are a perpetual source of inspiration, information and amusement. And yet, feeds need to die because they distort our views and disconnect us from other human beings around us. […]

Amazon’s CFO said that advertising revenue is growing “very quickly.” The post Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search location changes, GOOG earnings & Facebook marketplace appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

Users can still change their search settings to select a country service if desired. The post Google searches now correspond to user location instead of domain appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

 In response to concerns that Russia used Facebook ads in an attempt to influence last year’s presidential election, the social network has said it will increase transparency by allowing anyone to see any ad run by any organization. Now it’s releasing a few more details about its plans, like the fact that the new transparency […]

It’s important for you to always try to improve your email marketing strategy. The trends continue to change each year, and you need to adapt. If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments. But where do […]