Elevate B2B Marketing News Weekly Roundup: Spotify Woos B2B Marketers & Google’ EU AdTech Scrutiny

Elevate B2B Marketing News Weekly Roundup: Spotify Woos B2B Marketers & Google’ EU AdTech Scrutiny

LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of new options for video ads accompanying long-form video content on the professional social platform, along with expanding access to its Thought Leader Ads and Conversation Ads, LinkedIn (client) recently announced. Social Media Today […]

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AI might kill organic traffic—here’s what SEO marketers need to know

AI might kill organic traffic—here’s what SEO marketers need to know

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. But […]

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Microsoft on the future of advertising and conversational AI

Microsoft on the future of advertising and conversational AI

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to […]

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Setupad Review

Setupad Review

Setupad is a header bidding and monetization platform for website owners with a monthly traffic volume of over 100,000. When Setupad is implemented in line with recommendations, clients usually see a minimum of 30% increase in revenue compared to their previous monetization solution. Some users have even seen increases of up to 300%.  Although header […]

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