Google rolls out brand restriction settings to all advertisers

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why […]

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The Five Rules for B2B Branding Success: Unlocking the Power of Memory

The Five Rules for B2B Branding Success: Unlocking the Power of Memory

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. One of the presentations that really stuck with me was about the power of Memory for B2B […]

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