Elevate B2B Marketing News: B2B Buying Cycles Lengthen, Multilingual Benefits B2B, & Google’s New Conversational Search

Elevate B2B Marketing News: B2B Buying Cycles Lengthen, Multilingual Benefits B2B, & Google’s New Conversational Search

The Case for Boosting B2B Customer Experience With Multilingual Support 56 percent of consumers have said that getting information in their own language is of greater importance than price, with 70 percent more likely to purchase a product or service that includes information in their own language — two of several findings of interest to […]

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4 Keys to Targeting and Personalization as Data Privacy Evolves

4 Keys to Targeting and Personalization as Data Privacy Evolves

Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen. It’s getting a lot more complicated to find the data marketers traditionally use for their targeting and personalization campaigns. Google keeps threatening to […]

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Google releases April 2023 product reviews update

Google has released the April 2023 product reviews update. This is the second product reviews update of 2023 and the seventh overall. Announcement. The update was announced on Twitter: Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more about how to write high quality reviews:https://t.co/tdM0JhyyTG — Google […]

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Digital Harmony: The Secret Power of Consistency in B2B Marketing

Digital Harmony: The Secret Power of Consistency in B2B Marketing

What is consistency’s secret power in the 2023 world of B2B marketing, and why aren’t more marketers taking advantage of it? It’s well established that consistency is a key component in the world’s most successful B2B marketing efforts. The Cannes Lions International Festival of Creativity — in existence since the 1950s and beginning last year […]

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Google Ads API is removing ad group and keyword forecasts

Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword Plan […]

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