Monthly ArchivesApril, 2023 - Host2.us - Page 7

AI-generated text can be powerful, but marketers should safeguard against the eight major weaknesses of these tools. Build your free WordPress website with Host2.us free hosting today!

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more. These underlying motivations propel unique journeys that will, hopefully, lead to your brand and solution. But you don’t want […]

Weekend Favs April 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to its Help Center. Why we care. If you’re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. “Minor” because the […]

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder), I’ve also seen its limitations.  While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if […]

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and […]

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while 14 percent pointed to intra-departmental buying committees of five or more people — three of […]

A grid-tied battery backup system: what is it? A battery backup system that is linked to the electrical grid is known as a grid-tie battery backup system. It is made to function during a power loss while being connected to the power grid as backup power. Batteries are used in this system to store extra […]

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so […]

Humanizing the Workplace: Building Strong Employee Relationships written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He helps companies keep their customers. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an […]