B2B Marketing News: Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles

B2B Marketing News: Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles

5 Predictions For B2B CMOs To Win In 2023 [Forrester Report] 20 percent more B2B demand teams will report to sales in 2023, with 10 percent of marketing automation budgets moving from transformation to resilience, while 40 percent of firms will shift to cloud-native-first strategies — three of numerous findings of interest to B2B marketers […]

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Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will […]

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What Is the Difference Between Copywriting vs Content Writing?

What Is the Difference Between Copywriting vs Content Writing?

Have you been using these two interchangeably? You’re doing your business a disservice. Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy. Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in […]

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