Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023

A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. Furthermore, the article mentions that in […]

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B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter’s Multimedia Tweets, & B2B eCommerce Grows

B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter’s Multimedia Tweets, & B2B eCommerce Grows

Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM 28 percent of B2B marketers have indicated that they had significantly better sales and marketing alignment after implementing an account-based marketing (ABM) program, with 47 percent observing a moderate increase in alignment between sales and marketing, while some 53 percent noted that ABM […]

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How To Check Competitor Keywords in 5 Simple Steps

How To Check Competitor Keywords in 5 Simple Steps

Start checking your competitor’s keywords straight away with Semrush, our favorite tool for keyword research thanks to its great range of features and powerful analytics. Plus, right now, Semrush is offering Quick Sprout readers a free 7-day trial to try it for themselves.  Understanding which keywords are performing in your industry is important for getting […]

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5 Questions B2B Marketers Need To Ask: Top Take-Aways From My First #MPB2B Forum — Day #1

5 Questions B2B Marketers Need To Ask: Top Take-Aways From My First #MPB2B Forum — Day #1

When asked to attend the MarketingProfs B2B Forum, I wasn’t sure what to expect. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, but never specifically within the B2B content marketing space, and this group can be an intimidating one. Sure, I’ve admired the long list of content marketing rock-stars, […]

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Webinar: How AI unlocks value from your single source of data truth

Webinar: How AI unlocks value from your single source of data truth

With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth. […]

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