4 digital marketing pain points SMBs face today by Microsoft Advertising

4 digital marketing pain points SMBs face today by Microsoft Advertising

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one […]

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B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center

B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center

Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’ 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, with 48.4 percent identifying return on investment (ROI) as the key metric to demonstrate marketing’s impact, while 30 percent noted that their organization doesn’t understand B2B […]

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Google Ads podcast placement now available

Google Ads podcast placement now available

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can […]

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Turn insights into ROI with Google AnalyticsTurn insights into ROI with Google AnalyticsDirector, Product Management, Google Analytics

Turn insights into ROI with Google AnalyticsTurn insights into ROI with Google AnalyticsDirector, Product Management, Google Analytics

Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the […]

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