4 digital marketing pain points SMBs face today by Microsoft Advertising

4 digital marketing pain points SMBs face today by Microsoft Advertising

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one […]

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B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center

B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center

Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’ 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, with 48.4 percent identifying return on investment (ROI) as the key metric to demonstrate marketing’s impact, while 30 percent noted that their organization doesn’t understand B2B […]

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