Google Ads podcast placement now available

Google Ads podcast placement now available

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can […]

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Turn insights into ROI with Google AnalyticsTurn insights into ROI with Google AnalyticsDirector, Product Management, Google Analytics

Turn insights into ROI with Google AnalyticsTurn insights into ROI with Google AnalyticsDirector, Product Management, Google Analytics

Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the […]

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