Daily ArchivesOctober 14, 2022 - Host2.us

The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within this B2B content marketing community is intoxicating and to quote Jacco van der Kooij’s closing keynote, “What you have in this room – this is a community. Communities bring happiness. Joy unlocks when […]

If you want to make designing an ecommerce website easy and fast, our top recommendation for the best ecommerce platform is Shopify. It has great security and tons of pre-made themes, and new users can try it for 14 days free, no credit card required.  Designing an ecommerce website is just as important as writing […]

Our recommendation for the best iPad POS system is TouchBistro for its feature-rich core plans, transparent pricing, and terrific customer loyalty add-ons. Book a free demo today.    Android tablets are reasonably popular for POS systems. However, iPads dominate the mobile POS space for multiple reasons. If nothing else, the iOS software is renowned for […]

Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold […]

Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With the site name, Google also announced the size and shape of the favicon will be displayed next […]

A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. Furthermore, the article mentions that in […]

Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM 28 percent of B2B marketers have indicated that they had significantly better sales and marketing alignment after implementing an account-based marketing (ABM) program, with 47 percent observing a moderate increase in alignment between sales and marketing, while some 53 percent noted that ABM […]