Monthly ArchivesAugust, 2022 - Host2.us - Page 5

Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page. Preserving historical data. When your campaigns are self-upgraded, all historical campaign performance […]

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue.  So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing out on valuable additional sales! […]

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today […]

What turns an influencer into a brand ambassador?  One answer you might be hearing more often is, “A big ol’ wad of cash.”  But while it’s true that B2B influencers want to get paid (don’t we all?), there’s an enthusiasm and authenticity that money alone can’t buy. And once you have a group of true […]

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by […]

Weekend Favs August 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. […]

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: Is created for a specific audience. Features expertise. Is trustworthy and credible. Meets the want(s) or need(s) of the searcher. This is important to know […]

Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads.  Video Shopping Ads Video […]

Want to just get going? Click here to sign up for WebiMax and start managing your negative publicity today.  Negative publicity can be shared with a single click, and bad press can sink your business reputation in less time than it takes to finish the New York Times crossword puzzle. No business is immune from […]