Daily ArchivesAugust 19, 2022 - Host2.us

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: Is created for a specific audience. Features expertise. Is trustworthy and credible. Meets the want(s) or need(s) of the searcher. This is important to know […]

Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads.  Video Shopping Ads Video […]

Want to just get going? Click here to sign up for WebiMax and start managing your negative publicity today.  Negative publicity can be shared with a single click, and bad press can sink your business reputation in less time than it takes to finish the New York Times crossword puzzle. No business is immune from […]

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort. What follows is a basic, three-pronged […]

Want to get going right away? Click here to sign up for WebiMax and start managing your online reputation today.  Your brand is your business. And your online reputation is a huge part of your brand. Building that reputation starts with a solid foundation that includes a great website, an active presence on social media, […]

B2B buyers aren’t always happy campers when purchasing online [Report] 94 percent of B2B buyers have said that they prefer working with suppliers that have continually-evolving digital capabilities, while some 97 percent report having experienced at least one pain point during the online purchase process — two of several findings of interest to B2B marketers […]