Daily ArchivesAugust 30, 2022 - Host2.us

In the quest for more conversions, there’s an element most PPC advertisers overlook; invalid traffic—aka IVT, fake traffic, click fraud, or ad fraud. You might have noticed the IVT column in your Google Analytics dashboard, although it isn’t displayed by default. And if you’ve ever searched for invalid traffic online, you have probably read Google […]

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber […]

This year, there are just 26 shopping days between Black Friday and Christmas Day. That’s six fewer days than last year. This is likely to lead to more aggressive holiday messaging during early November, with retailers using every Friday as a warmup for the official Black Friday. Due to, there is likely to be stronger […]

Hoje todo mundo sabe o que é um “influenciador”. São especialistas dentro de comunidades específicas que apoiam ou avaliam produtos, software, ou mesmo ideias dentro de suas especialidades. Outras pessoas naquelas comunidades consideram as opiniões deles na hora de tomar decisões de compra. Influenciadores têm muito poder. Se você conseguir um influenciador para apoiar seu […]