Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible

Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible

When it comes to creating effective B2B marketing content, these three traits arguably rank as the most essential: credible, authentic, influential. Credible: Does the content position its author or brand as a knowledgeable and authoritative expert in their space? Enough so that it aids in justifying a decision to invest in their solutions? Authentic: Is […]

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BigCommerce Review

BigCommerce Review

Take a 15-day free trial of BigCommerce today, no credit card required. BigCommerce is a leading ecommerce platform designed to assist even the smallest businesses in scaling. Whether your business is a hybrid of brick-and-mortar and online sales or sells exclusively on the web, BigCommerce can help you create a successful site to sell from. […]

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Webinar: What you need to know to rise above economic and buyer uncertainty

Webinar: What you need to know to rise above economic and buyer uncertainty

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and […]

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