Use these tools to boost Web Stories performanceUse these tools to boost Web Stories performancePartner Operations Manager, Google for Creators

Use these tools to boost Web Stories performanceUse these tools to boost Web Stories performancePartner Operations Manager, Google for Creators

Once you’ve created content in the form of Web Stories, you’re probably wondering who your Web Stories are reaching and whether they’re resonating with your audience. Google Analytics and Data Studio are easy-to-use tools that help you understand how your Web Stories are performing on your website — or anywhere else on the web. Viewing […]

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Do Links from Guest Posts Even Work? Here’s What We Learned from Analyzing 1,091 Sites That Accept Guest Posts.

Do Links from Guest Posts Even Work? Here’s What We Learned from Analyzing 1,091 Sites That Accept Guest Posts.

It’s frowned upon to build links through guest posts. If you do, they should be nofollowed and ideally, you should be guest posting for brand awareness and referral traffic. Even though that’s what I follow, it doesn’t mean others do. Plus, I get hundreds of emails a day asking me if I accept guest posts, […]

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Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day

Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day

It’s February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022. The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and that increased digital focus has opened up a new world […]

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