We Analyzed 50,000 Social Media Posts From the Last 12 Months to Learn How to Get More Organic Traffic. Here’s What We Found.

We Analyzed 50,000 Social Media Posts From the Last 12 Months to Learn How to Get More Organic Traffic. Here’s What We Found.

Facebook, Instagram, LinkedIn, Pinterest and every other social network you can think of eventually does the same thing. Can you guess what it is? They adjust their algorithms to cram down reach and sharing. That means you won’t get as much traffic from them unless you start advertising. But even with their algorithm changes, there […]

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Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing

Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing

The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing.  Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values.  […]

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