NBA All-Star Chris Paul joins digital media startup Greenfly’s growth round

NBA All-Star Chris Paul joins digital media startup Greenfly’s growth round

Greenfly’s latest funding round has a new face: Phoenix Suns point guard Chris Paul joined as a strategic investor and partner in the company, which developed digital media flow management software. Paul’s investment is part of an $8.4 million strategic growth round that also includes Verance Capital, Higher Ground Labs, DD Venture Capital, SW19 Ventures, […]

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The Beginner’s Guide to Members Vs. Managers in an LLC

The Beginner’s Guide to Members Vs. Managers in an LLC

Choosing to start an LLC means you have a critical decision to make: deciding the management structure.  Member-managed LLCs give owners collective control over company decisions. On the other hand, manager-managed LLCs hand over the management authority of a professional manager or one or more elected members. This guide will outline the basics of members […]

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Three Use Cases That Connect the Dots Between Influence and B2B Marketing Results

Three Use Cases That Connect the Dots Between Influence and B2B Marketing Results

Last week I talked about where B2B Marketers are seeing the most impact from influencer marketing efforts based on the research done with hundreds of marketers for the State of B2B Influencer Marketing Report. Three of those specific areas where influence can help B2B brands optimize for greater marketing impact include brand, growing the influence […]

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