Where B2B Marketers See the Most Impact from Influencer Marketing

Where B2B Marketers See the Most Impact from Influencer Marketing

Sophisticated B2B marketers understand that the effectiveness of a given strategy or set of tactics is tied to goals. When it comes to influence, there are applications across the customer lifecycle from increasing reach and attention from hard to connect with audiences to creating more credible and authentic content experiences to improving trust and inspiring […]

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