Monthly ArchivesApril, 2021 - Host2.us - Page 15

Home / Blog
Facebook takes down 16,000 groups trading fake reviews after another poke by UK’s CMA

Facebook takes down 16,000 groups trading fake reviews after another poke by UK’s CMA

Facebook has removed 16,000 groups that were trading fake reviews on its platform after another intervention by the UK’s Competition and Markets Authority (CMA), the regulator said today. The CMA has been leaning on tech giants to prevent their platforms being used as thriving marketplaces for selling fake reviews since it began investigating the issue […]

Read More »
B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign

B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign

B2B Myopia: Brands And Visitors Disagree On What Works On Websites 59 percent of B2B marketing customers say they like reviews and testimonials on websites, compared with just 37 percent of B2B marketers, while 44 percent of marketers viewed compelling brand messaging as important when it comes to creating a powerful website experience, compared to […]

Read More »
3 Advantages of CDP-Based Loyalty Programs

3 Advantages of CDP-Based Loyalty Programs

The need for customer data platform (CDP) and loyalty solutions is not a new topic. Yet, many brands might not fully recognize or appreciate the power of CDP and loyalty programs working in tandem. Connecting customer data across all internal systems and front-end interfaces is complex; an inability to do so can result in an underwhelming, fragmented customer experience and, in […]

Read More »