How to Use Thought Leadership Marketing With Paid Ads

How to Use Thought Leadership Marketing With Paid Ads

Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? […]

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Pinterest announces $500K Creator Fund, ‘Creator Code’ content policy, moderation tools and more

Pinterest announces $500K Creator Fund, ‘Creator Code’ content policy, moderation tools and more

Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as well as new moderation tools, among other things. With the changes, the company says its goal is to ensure the […]

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Facebook tests Hotline, a Q&A product that’s a mashup of Clubhouse and Instagram Live

Facebook tests Hotline, a Q&A product that’s a mashup of Clubhouse and Instagram Live

Facebook’s internal R&D group, NPE Team, has today launched its latest experiment, Hotline, into public beta testing. The web-based application could be described as a mashup of Instagram Live and Clubhouse, as it allows creators to speak to an audience who can then ask questions through either text or audio. However, unlike Clubhouse, creators can […]

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3 Ways NOT Testing Kills Your Email Conversion Rate

3 Ways NOT Testing Kills Your Email Conversion Rate

Conversions—those moments when a person does what you actually want them to do—are critical in email marketing. While other metrics, like open and unsubscribe rates, are good indicators of your email program’s overall health, conversions and email conversion rate are often the ultimate measure of success. Many times, though, email marketers sabotage themselves—and potential conversions—by sending […]

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As competition heats up, TikTok announces six new interactive music effects for creators

As competition heats up, TikTok announces six new interactive music effects for creators

TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animations and more, will roll out over the next few weeks, starting with the launch of Music Visualizer. This effect is now available to […]

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