Demographic Segmentation: What Is It & How Can You Use It?
Andi has 1.5 children, owns a condo, and spoils her Yorkshire Terrier, Boo-Boo. A stock image of a woman holding her Yorkie grins at you from above this user persona description. The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 kids? Is Boo-Boo the .5? Don’t get me […]
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