B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP

B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what’s possible or how to solve a problem as being the biggest influence — two of several statistics of interest to […]

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Instagram Live takes on Clubhouse with options to mute and turn off the video

Instagram Live takes on Clubhouse with options to mute and turn off the video

In addition to Facebook’s Clubhouse competitor built within Messenger Rooms and its experiments with a Clubhouse-like Q&A platform on the web, the company is now leveraging yet another of its largest products to take on the Clubhouse threat: Instagram Live. Today, Instagram announced it’s adding new features that will allow users to mute their microphones […]

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