Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this important question. Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny […]

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5 Mega-Trends Transforming the Future of Digital Marketing in 2021

5 Mega-Trends Transforming the Future of Digital Marketing in 2021

2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts, but also the acceleration of various ends that were already transforming the world of digital marketing.  Let’s examine five mega-trends that are affecting the world around […]

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DreamHost Review

DreamHost Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Founded in 1996, DreamHost is one of the oldest web hosting services to date. Hosting over 1.5 million websites with 400,000 customers and 750,000 WordPress installations—I think DreamHost is one of the best web […]

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Ooma Review

Ooma Review

Communication is vital when it comes to your business. That means you need a VoIP phone system that serves you well. Ooma offers plenty of basic domestic and international calling features, plus more advanced ones to help your business thrive, like video calling and analytics. But the system isn’t perfect. That’s why we’re here to […]

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Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums

Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums

In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills, Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems. It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem. This really gets […]

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