Email Marketing Trends for 2021: Competitive Differentiators

Email Marketing Trends for 2021: Competitive Differentiators

In the ever-changing world of email marketing, you might find it challenging to know where to invest your time and energy. It could prove extra challenging in turbulent times like these when consumer behaviors and business goals are shifting.  To help you prioritize your email marketing efforts this year, we asked Oracle Marketing Consulting’s more […]

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How to Elevate B2B Marketing with Always-On Influence #B2BMX

How to Elevate B2B Marketing with Always-On Influence #B2BMX

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority are still approaching influencer engagement on a periodic or campaign basis vs. Always-On. That short term approach is costly: 12X more B2B marketers are very successful by running Always-On influencer programs vs. those […]

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5 B2C Marketing Trends to Address in 2021

5 B2C Marketing Trends to Address in 2021

In-person events went virtual, customer loyalty and engagement became more important than ever, and online shopping reached new heights in 2020 due to the COVID-19 pandemic. According to Statista, during the pandemic, consumers increased shopping online for: Over-the-counter medicine by 10% Household supplies by 13% Food takeout and delivery by 10% Groceries by 11% Fitness […]

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