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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad […]

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B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds 91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020 as a response to the pandemic, according to recently-released survey data of interest to digital marketers. Marketing Dive Ad Prices Forecast To Inflate 3% […]

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Eloqua Fatigue Analysis: Your Blueprint to Higher Engagement and Exceptional Customer Experiences

Eloqua Fatigue Analysis: Your Blueprint to Higher Engagement and Exceptional Customer Experiences

There are three universal certainties: death, taxes, and too many emails. Not just emails—we're inundated with too many ads, posts, texts, tweets, and all manner of other communication. The average person, in fact, probably sees 6,000 to 10,000 ads a day. In such a message-saturated world, how can we as marketers stand out? How can […]

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Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come? Jon Miller, chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices. Although this pandemic year at #B2BMX won’t see […]

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