How to Elevate B2B Marketing with Always-On Influence #B2BMX

How to Elevate B2B Marketing with Always-On Influence #B2BMX

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority are still approaching influencer engagement on a periodic or campaign basis vs. Always-On. That short term approach is costly: 12X more B2B marketers are very successful by running Always-On influencer programs vs. those […]

Read More »
5 B2C Marketing Trends to Address in 2021

5 B2C Marketing Trends to Address in 2021

In-person events went virtual, customer loyalty and engagement became more important than ever, and online shopping reached new heights in 2020 due to the COVID-19 pandemic. According to Statista, during the pandemic, consumers increased shopping online for: Over-the-counter medicine by 10% Household supplies by 13% Food takeout and delivery by 10% Groceries by 11% Fitness […]

Read More »