Leveraging a Connected Marketing Strategy to Grow in Challenging Times

Leveraging a Connected Marketing Strategy to Grow in Challenging Times

Real-time intelligence and leading loyalty marketing improve personalization, customer engagement, and retention. The last year proved challenging for digital marketers. The pandemic and other economic events have driven reductions in budget as well as the need to change business models quickly and marketing strategies on the fly.  Despite that, top marketers have shown remarkable creativity and […]

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NP Summit 2021: A Free, Online Digital Marketing & Sales Conference for Small Businesses

NP Summit 2021: A Free, Online Digital Marketing & Sales Conference for Small Businesses

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses.  According to Small Business Trends, 32 percent of small businesses don’t have a budget for content marketing. That’s a huge missed opportunity for […]

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B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021 Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The data also shows that the top challenges faced by B2B technology marketers in 2021 are balancing quantity […]

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Makers of Modern Marketing: What Makes for the Best Marketing?

Makers of Modern Marketing: What Makes for the Best Marketing?

Welcome to Makers of Modern Marketing, a blog series highlighting the people behind the marketing at Oracle. With this series, we’re giving readers a look at how marketers at Oracle are driving innovation and building the future of digital marketing. Marketers in every industry are currently operating in a rapidly evolving and challenging landscape. As […]

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