B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study

B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn Nearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The Drum 6 Ways COVID-19 has […]

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How Does Marketing Automation Help Your Content Strategy?

How Does Marketing Automation Help Your Content Strategy?

Content has always been critical to marketing success. Developing the best words and messaging can build trust and credibility that can then create leads, influence purchase decisions, and add new customers. Before the explosion of digital marketing, the content was somewhat manageable.  Today’s marketing environment requires large measures of content marketing across more channels than […]

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