How to Accelerate 2021 B2B Marketing Success with Influencer Optimized Content

How to Accelerate 2021 B2B Marketing Success with Influencer Optimized Content

According to the State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence? 77% of marketers say their prospective customers rely on advice from […]

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Twitter restricts numerous high-profile accounts in India following ‘legal demand’

Twitter restricts numerous high-profile accounts in India following ‘legal demand’

Twitter blocked access to dozens of accounts in India, including some that belonged to high-profile individuals, on Monday to comply with a “legal demand,” prompting confusion and anger among users who are seeking an explanation for this action. Among those whose accounts have been withheld in India include Caravan, a news outlet that conducts investigative […]

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4 Ways Retailers Can Rebound from COVID-19 in 2021 Using Loyalty Program Data

4 Ways Retailers Can Rebound from COVID-19 in 2021 Using Loyalty Program Data

Even before the COVID-19 pandemic and subsequent recession, the retail industry faced its fair share of challenges. To survive, retailers are adapting to new ways consumers are shopping and what makes them brand loyal. A McKinsey report found that more than 75% of consumers have tried new brands, places to shop, or shopping methods so far during the […]

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