Yearly Archives2020 - Host2.us - Page 212

More details are emerging about the scale and scope of disgraced data company Cambridge Analytica’s activities in elections around the world — via a cache of internal documents that’s being released by former employee and self-styled whistleblower, Brittany Kaiser. The now shut down data modelling company, which infamously used stolen Facebook data to target voters […]

The company announced a three-month reprieve for advertisers still holding on. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The ad tech company’s latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic’s Prebid User ID module. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Anyone who’s worked on a marketing pitch deck has dealt with customer personas — those artificial audience ideals like “Maggie the Millennial” and “Craig the CTO.” Over the past decade, customer personas have grown from a relatively new innovation to an unavoidable component of most marketing strategies — to the point that it’s hard to […]

Bharatiya Janata Party, the ruling party in India, has been accused of running a highly deceptive Twitter campaign to trick citizens into supporting a controversial law. First, some background: The Indian government passed the Citizenship Amendment Act (CAA) last month that eases the path of non-Muslim minorities from the neighboring Muslim-majority nations of Afghanistan, Bangladesh […]

After acquiring Ukraine startup Looksery in 2015 to supercharge animated selfie lenses in Snapchat — arguably changing the filters game for all social video and photo apps — Snap has made another acquisition with roots in the country, co-founded by one of Looksery’s founders, to give a big boost to its video capabilities. The company […]

Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!