Yearly Archives2020 - Host2.us - Page 208

Marketing leaders are at the forefront of a seismic transformation that continues to play out as we enter a new decade.  Organizational dynamics are realigning. Power balances are shifting. Trust – both internal and external – is emerging as the most essential crux in business success. For people like Adi Bachar-Reske, it’s an exhilarating time […]

We’ve all had it happen. You meticulously craft an ecommerce email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that your […]

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re working with their […]

To be a good agile marketer, get yourself comfortable with the uncomfortable. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

New decade, who dis? We’ve officially turned the calendar to 201… er, 2020! First the first time in 10 years, we’ll all be writing a different numeral as that third digit. That’s a new habit that’ll take some getting used to.  As B2B marketers, perhaps we can take advantage of this opportunity to form a […]

When it comes to lead scoring for account-based marketing (ABM), marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced. Broader because technology today allows us to cast a […]

Weekend Favs January 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

TikTok has spawned countless memes formats from its creative effects, challenging Instagram for the filtered video crown. Now nearly five years after launching Boomerang, Instagram’s back-and-forth video loop maker is finally getting a big update to its own editing options. Users around the globe can now add SlowMo, “Echo” blurring, and “Duo” rapid rewind special […]

Will the problem of fake listings and reviews destroy trust in major platforms? Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!