5 Content Marketing Goals Every Brand Should Have

5 Content Marketing Goals Every Brand Should Have

This is a reposted article. View the original post at: https://smartercx.com/5-content-marketing-goals-every-brand-should-have/ According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report, 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. In fact, CMI also found that only 37% of B2B marketers and 40% of B2C […]

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44% of TikTok’s all-time downloads were in 2019, but app hasn’t figured out monetization

44% of TikTok’s all-time downloads were in 2019, but app hasn’t figured out monetization

Despite the U.S. government’s concerns over TikTok, which most recently led to the U.S. Navy banning service members’ use of the app, TikTok had a stellar 2019 in terms of both downloads and revenue. According to new data from Sensor Tower, 44% of TikTok’s total 1.65 billion downloads to date, or 738+ million installs, took […]

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