Holiday Marketing Quarterly: Seasonal Automated Campaign Adjustments to Stay Relevant
The holiday season doesn’t have an off-season, which is why Oracle CX Marketing Consulting provides year-round advice through our Holiday Marketing Quarterly reports. Our fourth quarter checklist for holiday readiness covers six areas: Engaging seasonal buyers Automated campaign adjustments Leveraging new capabilities Cross-channel coordination Incremental A/B testing Finalizing your plans This post focuses on the second […]
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