Deliver consistent site experiences with Google OptimizeDeliver consistent site experiences with Google OptimizeSenior Product Manager, Google Optimize

Deliver consistent site experiences with Google OptimizeDeliver consistent site experiences with Google OptimizeSenior Product Manager, Google Optimize

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day.  This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure […]

Read More »
Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on MarketingExperiments so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: I read some […]

Read More »
Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice.  And why […]

Read More »
How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

(This article was originally published in the MarketingExperiments email newsletter.) If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience. There are three concrete skills […]

Read More »
November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over…Read blog postabout:November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more! The post November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, […]

Read More »